M.root Entertainment explained through a press release that U-Know decided to play the male lead in the video for J.Rich's song "Goodbye My Love."
This will be the first time that U-Know is appearing in another artist's music video. The teaser video featuring U-Know will be unveiled on April 12 through various online music sites.
Meanwhile, former girl group Sugar member Park Soo-jin has been tapped to take the leading female role. The teaser video containing Park will be released two days after U-Know's video.
J.Rich's first album will go on sale in Korea and Japan simultaneously through on and offline music retailers.
U-Know Yunho made his debut into the entertainment industry as a member of the five-man band TVXQ, one of the most successful K-pop acts in Asia with reportedly the largest fanbase in the world.
The group recently made headlines following their announcement that they would discontinue their musical activities as a group in Japan and only pursue individual careers.
They had officially stopped working as a group in Korea since last July when three of its members -- Xiah Junsu, Hero Jaejoong and Micky Yoochun -- asked a court to nullify their exclusive contract with SM, claiming their 13-year contract period is too long.
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