On 5th of December, Core Contents Media announced more details about T-ara's upcoming "Lovey Dovey" MV.
The agency stated, "A total of three music video directors will participate in the production of 'Lovey Dovey' music video, and a total of five versions including drama, dance, and club versions will be released."
They continued, "'Lovey Dovey's first music video, the drama version starring Qri, will be 17 minutes and 30 seconds long, and will be released on the 24th, Christmas Eve. The teaser for this production was revealed on December 1st."
"In addition to the drama version, currently 4 other versions of 'Lovey Dovey' music video are in the making. We are working hard to show you a variety of sides," they added.
"Lovey Dovey" is the work of famous composers, Shinsadong Tiger and Choi Gyu Sung, and incorporates an electronic sound that is popular in club music across Europe and the States.
After concluding promotions for "Cry Cry", T-ara will kick off their promotions for "Lovey Dovey" on January 1st. Core Contents Media stated, "In contrast to the somewhat androgynous image that was emphasized during 'Cry Cry', a completely different image will be shown through "Lovey Dovey". It will be a song and a dance that people can follow along even more easily than 'Roly Poly'."